Case Study · Home & Furniture Retail
About the Customer
"Avatour has been a complete game changer for our organization. With multiple store locations, one of our biggest challenges was visibility — understanding what was actually happening in our showrooms without constantly traveling. Avatour solved that problem almost immediately."
The Challenge
Bob Mills Furniture operates multiple large-format showroom locations — expansive, complex retail environments where layouts change frequently and brand consistency is critical to the customer experience.
Like many multi-location retailers, Bob Mills faced a set of compounding operational challenges:
The Solution
Bob Mills adopted Avatour as the primary way designers see stores, give feedback, and collaborate with in-store teams — using full 360° spatial context rather than static photos. Today, Avatour is the platform designers use daily to review showroom layouts, make merchandising recommendations, and ensure consistency across all locations. The same platform also serves warehouse management and facilities teams.
Bob Mills store team recording a 360° walkthrough with the Avatour camera kit
"Our merchandise buyers can now virtually walk every showroom, see every product group, and give clear, real-time direction to our designers. The ability to add notes and responses not only improves communication but also creates accountability and a documented history of what's been done. That's been incredibly valuable."
"From a design standpoint, Avatour has helped us achieve consistency across all of our showrooms. Our designers love it because they receive better, more specific feedback, which allows them to make faster improvements with confidence."
How It Works
Avatour integrates seamlessly into the daily rhythm of store operations and design review. The workflow is repeatable, asynchronous-first, and built for scale.
Store managers power on the Avatour 360 camera kit and use Quick Capture to record complete walkthroughs. Live 360° Video Meetings offering immediate collaboration can also be recorded for further follow ups. Footage uploads to a location-specific workspace once connected to Wi-Fi. Walkthroughs are recorded routinely — for seasonal merchandising updates, post-remodel reviews, new store openings, and regular safety and facility checks.
Designers, merchandisers, facilities managers, and operations leaders are automatically notified when new walkthroughs are uploaded. They review footage on their own schedule, pausing to leave spatially anchored notes tied to exact areas: missing furniture, warehouse hazards, signage corrections, maintenance issues, and more. No scattered photos, no lost context.
Each note becomes a structured comment thread with clear ownership. Store and warehouse teams respond with status updates (ordered / moved / adjusted / completed / resolved), creating an unambiguous closed-loop workflow. Notes create a documented history of every change made — no lost emails, no follow-up calls required.
Teams generate visual reports directly from Avatour summarizing design corrections, warehouse findings, operational updates, and maintenance tasks. Daily digest notifications surface new walkthroughs, pending follow-ups, and completed items — each linked to the exact video moment.
On-site staff record safety observations during a walkthrough and Avatour's AI automatically pre-fills Bob Mills' custom inspection template. Each finding is linked to video evidence, making facility reporting faster, more accurate, and fully documented — without adding extra tools or steps.
The Outcome
A small team reviews and guides every store remotely — merchandise buyers virtually walk each showroom and direct designers in real time
Spatially anchored feedback replaces vague emails — store teams act with clear ownership and every change is documented
Thousands saved in mileage, flights, and labor hours — multiple locations reviewed in a single hour without anyone leaving their desk
The Facilities Director now conducts safety walks virtually — warehouses, docks, and back-rooms monitored remotely with video-linked evidence
"Deployment was straightforward, and the platform is easy to use. It integrated seamlessly into our workflow, and the team adopted it quickly. Overall, Avatour has improved collaboration, reduced travel, saved time, and given us a level of visibility and consistency we simply didn't have before."
Avatour transforms how multi-location furniture retailers manage showroom design, merchandising, warehouse operations, and facilities — all from a single platform.
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