How Video Platforms Support Remote Company Culture

Companies that crack down on remote work are viewed negatively by workers who’ve consistently been showing good results without needing to commute or work from the office. In an effort to promote and reward productivity, we’ll discuss how you can utilize video platforms for remote culture and find ways to boost team building and company loyalty.

Building Bridges: How Video Platforms Foster Remote Culture

The potential of video platforms offers much more than just a tool for virtual meetings. As the pandemic has shown, dispersing teams globally doesn’t necessarily lead to reduced effectiveness –  far from it. Still, the human factor remains irreplaceable, and face-to-face communication can recreate a sense of proximity, even in remote teams.

What exactly makes this kind of connection crucial? Take a look:

• Transparency: Encouraging regular video check-ins keeps everyone in the loop and makes them feel seen and heard.
• Bonding: Of course, a team-building exercise or event in person cannot be replaced by a quick 15-minute huddle to discuss major obstacles in an urgent project. Still, reducing the perceived distance-related barriers is key to keeping team members feeling like they belong to something greater.
• Employee Well-Being: Working in isolation may feel challenging from a psychological perspective. Aiming to recreate a natural, dynamic workplace environment helps to keep your workers lively and ready to take on daily challenges. 
• Inclusivity & Flexibility: Even if you were to implement a strict in-office policy, chances are not all of your employees would be able to oblige. Some team members may live in distant locations or even struggle with disabilities, which impose additional constraints on them. Video platforms ensure equal participation for everyone by doing away with these barriers.

The Challenges of Replicating Office Dynamics

Despite its advantages, video conferencing struggles to replicate informal social interactions, like office watercooler chats or spontaneous brainstorming. This freeflow of micro conversations and natural state of being in a crowded office space can never be fully replicated with video chats, but to make things work and foster remote workplace engagement as best you can, some intentional planning will be needed.

Make It Fun

Rely on a well-rounded platform with robust features to keep things as interactive as possible. Nothing turns people off the idea of virtual hangouts like sitting in front of a screen with minimal input. By keeping all participants engaged, you make sure nobody feels left behind. Functions like breakout rooms, virtual whiteboards, live polls, or gamified elements all serve to achieve this goal more easily.

Make It Quick

“Zoom fatigue” is a very real phenomenon, whereby people become physically tired because of endless meetings that, eventually, start to blend into one and seemingly all lead to nowhere. To prevent that, make sure your virtual get-togethers stick to a strict agenda and don’t run overlong for no particular reason.

Make It To-the-Point

Maintaining relevance in virtual gatherings is essential for keeping employees distraction-free. Avoid lengthy discussions that veer off-topic, and instead, stick to the meeting’s core objectives. This ensures that employees feel their time is respected, encouraging more positive attitudes toward future virtual engagements.

The Takeaway

By leveraging modern technology and using a little bit of creativity, remote workplace engagement can be made effective—you just have to strategize around it and promote it among your employees. Nurturing company culture, even in remote settings, is achievable, but the success of these efforts depends on intentional practice. Addressing the challenges involved can nonetheless help companies build strong and resilient cultures across large distances.

You may also read: Comparing Different Types of Immersive Technology for Collaboration

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