Learn about the top 360° video platforms in 2024, including general-purpose options like YouTube and Vimeo, and purpose-built 360 camera platforms like Avatour, Kuula, and Panotour. Discover the top choice for enterprise applications, real estate, and entertainment, and explore unique features including direct cloud integration, real-time 360 videoconferencing, and geolocation capabilities.
As technology advances, the way we capture and share experiences has evolved significantly. The recent advent of widely-available 360 degree cameras has enabled an entire new way to capture immersive experiences. However, sharing those experiences can be challenging, as 360 video is not supported by most standard video platforms.
However, a few cloud platforms allow users to create, share, and view videos in a spherical format, providing an unparalleled interactive experience. In this guide, we will explore the different types of 360° video platforms, distinguishing between general-purpose video platforms and purpose-built 360 platforms, with a special emphasis on Avatour, the one we know best :)
YouTube is one of the most popular video-sharing platforms globally and supports 360-degree videos. It allows users to upload, stream, and share 360 videos, providing a vast audience reach. Features include:
Vimeo is another well-known platform that supports 360-degree videos. It offers high-quality video hosting and advanced customization options. Features include:
Kuula specializes in creating and sharing 360° photos and videos, making it an excellent choice for virtual tours and real estate showcases. Features include:
Panotour focuses on creating interactive virtual tours with multimedia elements. It is widely used in the tourism and real estate sectors. Features include:
Avatour is a purpose-built 360° video platform designed for enterprise applications. It stands out for its unique features tailored to specific industry needs. Key features include:
Only Avatour offers a truly integrated 360 camera platform, designed to make 360 video and image capture as easy as possible. The Avatour app runs directly on compataible LabPano cameras, and our iOS/Android app pairs directly with most Insta360 cameras, and connects to the cloud for a seamless capture experience. By integrating 360 cameras directly with the cloud, it eliminates the need for complicated settings, cable transfers, and desktop stitching software. Users can capture and share content with a single click.
Unlike any other video platform, Avatour supports real-time 360 videoconferencing. This feature allows multiple remote users to join an Avatour session from anywhere in the world, using a web browser or VR headset. Each participant can independently explore the 360 environment, making it ideal for collaborative inspections, tours, and training.
Avatour's ability to ingest Google Street View 360 videos and their GPS metadata sets it apart. This feature provides a synchronized map track with the video, offering an enhanced context for remote viewers. This is particularly useful for site inspections and audits.
Avatour is especially valuable for enterprise applications such as health & safety audits, continuous improvement for manufacturing, and site inspections. Its robust toolset supports a wide range of use cases, from virtual gemba walks to marketing tours to complex process training. The platform's focus on reducing travel costs, lowering carbon emissions, and increasing collaboration makes it a superior alternative to traditional videoconferencing and digital twin technologies for many applications.
When choosing a 360 video platform, it's essential to consider your specific needs and the features each platform offers. General-purpose platforms like YouTube and Vimeo provide broad support for 360 videos, while purpose-built platforms like Kuula, Panotour, and Avatour offer specialized tools and features for more focused applications. Avatour, with its unique capabilities, stands out as a powerful solution for enterprise use, enabling real-time collaboration and seamless integration with 360 cameras and geolocation data.
To learn more about Avatour, check out our pages on how Avatour works or an overview of Avatour features.
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